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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 10:20am - 10:40am
Fighting the Engagement Crisis: The Future of Gamification

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Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville CEO Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them.

Key Takeaways


  • Learn about the emerging discipline of behavior management, and how it’s being applied at world-class companies.

  • Learn how to blend gamification with other engagement technologies and solutions, maximizing your ability to improve customer loyalty and enhance employee productivity.

  • Learn about real-live companies that are beating the engagement crisis -- one behavior and reward at a time.

Speakers
avatar for Kris Duggan

Kris Duggan

CEO & Co-Founder, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after... Read More →

Thursday April 18, 2013 10:20am - 10:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA
  Plenary

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