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Join us at GSummit 2013 (SF, 4/16-18) for 3 days of workshops, sessions, panels and networking dedicated to understanding how to drive behavior in consumers, employees and stakeholders. Top experts in the fields of gamification, loyalty, CRM, enterprise, human resources and training converge at this one-of-a-kind event to share best practices, startling insights and the science of behavior in a unique, engaging and jam-packed format.
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Thursday, April 18 • 11:20am - 11:40am
Women, Shopping and Gamification: The HSN Case Study

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HSN continues to reinvent and re-energize the retail industry by being more than a retail brand and has established itself as a source for entertainment and information. HSN has pioneered the concept of boundary-less retail – an environment devoid of artificial barriers, driven by innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts.

In June 2011, HSN developed and launched the retail industry’s first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN became the first retailer to combine three of the most powerful web activities—shopping, gaming and sharing—all on one screen. 

Learn how HSN has driven over 200K daily interactions online using gamification - what worked and what didn't, and how you can tap into this emerging trend for your community.  
Speakers
avatar for Jill Braff

Jill Braff

Executive Vice President of Digital Commerce, HSN
HSN has pioneered the concept of boundaryless retail – an environment devoid of artificial barriers, driven by digital innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and... Read More →

Thursday April 18, 2013 11:20am - 11:40am PDT
Main Stage Concourse Exhibition Center, 635 8th Street, San Francisco, CA
  Plenary

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