GSummit 2013

Scruff is a fast-growing global brand in mobile dating, and the world's second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences - both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff's Blue Dot - an arbitrary status program that pushed the community's buttons - and how you can leverage those insights for your community-oriented site, service or app.